Digital marketing is emerging as a winner in this pandemic. And why shouldn’t it? People are staying at home. They are ordering food and other items. And ultimately, Google searches are increasing.
So, be it SMEs, startups, and multinational companies, everyone is turning towards the online regime of digital marketing. Some companies have an in house team for this, while others are hiring professionals from digital marketplaces or agencies.
With this increased demand, job creation in this industry has surged past the normal threshold. As a result, more and more people are looking for ways to learn digital marketing.
If you are one of those people, before going for anything, you should understand the basics. This will become your stepping stone into this lucrative career choice.
So, let’s start with the basic question.
What is Digital Marketing?
It is the practice of using the online space for advertising your products or services. But it isn’t always this simple, of course. Basically, anything and everything that can help you spread your word out there to your prospects and maintaining a constant community around your brand come in the folds of digital marketing.
Even before the pandemic, this was a vital part of any marketing strategy. And even now, no business can or should overlook it because of its immense relevance at the time.
And this is not the only reason why digital marketing is important.
1. It is cost-effective
Digital marketing doesn’t cost a lot as compared to traditional ways. That’s because online tools used in it or strategies applied do not break your bank. A company can hire a person like you can get on with their usual marketing strategies for the year.
2. It helps SMEs build trust
Another reason why digital marketing makes sense today is that it’s crucial in helping small businesses build trust. When they have online reviews and presence at large, the customers start trusting them than the brands that are nowhere to be seen online.
3. It has a higher global outreach
The internet is almost everywhere and you know that. In fact, it has a bigger global outreach than most marketing channels. It takes a business to the smartphone screens of individuals and makes taking certain actions relatively easy.
4. It drives the internet
The revenue models of many businesses and internet giants depend on online ads. Take Google, YouTube, and Facebook as an example. They are free to use, but at the same time, they leverage their massive communities for monetary benefits gained from advertising.
This is also true for most applications you used on your smartphone.
These are some of the reasons why digital marketing has surged so much during these troubled times.
The word digital marketing encompasses many things at the same time and as a beginner, you need to understand all of them.
Types of digital marketing
1. Search Engine Optimization or SEO
This is the name given to all the strategies and tactics you use to get your website on the top of a search list. For example, when you type, best gadgets, your website should be on the top.
2. Search Engine Marketing or SEM
PPC or Pay Per Click is the heart and soul of SEM. A company pays for ads on Google or other search engine and in turn, they get better exposure. In this event, they don’t need to wait for their SEO strategies to work. SEM is fast and works as soon as you put up an ad.
3. Social media advertising
Just like SEM, SMA is paying social media platforms for showcasing ads to its users. A business has leverage here, too. It can choose which locations to target and which age group to target.
4. Content marketing
This type of marketing mainly revolves around content creation and trying to connect with your customers with the help of it. A business dealing in dog food could write a blog on, for example, how to groom your dog.
5. Email marketing
Email marketing is around since 1978, but this time around, email has gone online and thus, global. With millions of people having emails, a business can market its products right in their inbox.
6. Affiliate marketing
This type of marketing is basically passive. You become the mouthpiece for a business and market its products to people. When those people buy any of those products, you get a commission. One classic example of this is the Amazon Affiliate Program.
Digital marketing is spontaneous, effective, and it can tell you what’s working for you and what’s not. Businesses are competing for online spaces and therefore, you could be the next digital marketer they hire. Good luck!