Search Engine Optimization and Pay Per Click are two different things aimed at the same result – to get high rankings on Google and therefore, get more visitors or customers.
However, SEO is relatively free as compared to PPC, as the names also suggest.
But which one is better?
Search Engine Optimization
Any fair strategy that leads you to a higher “organic” position on the Google SERP is included in the SEO. It consists of optimizing your very website and its pages along with doing things outside your website that are deemed necessary for a better position. Those include strategies like link building.
Check out our SEO stints.
- You don’t have to spend a fortune.
- It lasts longer
- Organic search positions are stable and change infrequently. Once you get to the top, it gets easier to retain that position.
- Highly competitive and complicated
- Slower than PPC
- It continues. You can’t term any strategy as your final step.
Pay Per Click
This is like any type of paid advertising you do, but online. The math is simple: You pay Google a definite amount, and your ad appears for all the relevant terms, which translate into visitors or customers for your website.
- It isn’t time-consuming. As soon as you pay, you see a spike in traffic.
- You have the control of the budget you spend and get a fair return on your investment.
- PPC does not care about search engine algorithms.
- You’ve to give real money.
- You still have to search for the right keywords. And that could be time-consuming if you don’t know anything about it.
- When you stop paying, your traffic also dwindles down.
- Some websites use Click Fraud to get all your traffic. Google can’t detect some of this fraud at all.
Which is better?
It depends on your business, to be fair. If your selling products and want faster returns, you might want to go for PPC. However, at the same time, you might want to keep on doing SEO to establish yourself permanently on Google.