Wix and WordPress are two big names of the internet. Wix is a website builder that has risen in fame fairly recently, while WordPress is a content management system or CMS. That goes to say that they are both quite different from one another.  read more ➝

Conversion tracking is the single most important aspect of any paid media advertising. If you cannot analyze your return on investment, what good is investing your precious money in the first place? No one likes to shoot an arrow in the dark.

Google Analytics’ conversion tracking is one of the tools marketers use to see how their PPC campaigns are doing and what they can do to maximize their profits.  read more ➝