Search Engine Optimization and Pay Per Click are two different things aimed at the same result – to get high rankings on Google and therefore, get more visitors or customers.
However, SEO is relatively free as compared to PPC, as the names also suggest.
But which one is better? read more ➝
White hat and black hat SEO both have only one agenda: To get higher rankings. However, the way to reach there is different in both types. White Hat SEO uses ethical techniques while Balck Hat SEO doesn’t care about ethics or things like that.
SEO tools make your work easy and fast. There’s no denying in that. In fact, even if you ask the most renowned SEO experts like Neil Patel, he’ll tell you the same.
Yes, your basic tool is always Google, but if you don’t have much time or if you aren’t familiar with getting the right information out of this search engine giant, then using the following tools should make sense.
Google advertising or as it’s formally called, Google Ads, are the ads you see on the Google search results. However, not just anyone can go up there.
There’s a definite mechanism behind Google Ads. Whenever someone types a query, Google’s algorithm awakens and it presents ads to the users. That algorithm is called “Auction”. read more ➝
SEO or search engine optimization includes strategies, certain best practices, and plans, all focused on one thing – to rank in the top 10; possibly, number 1, in the search engine results pages.
If there wasn’t any SEO, every website owner would have one way or another tried to manipulate the search engines.
It goes to say, that not everyone can rank number 1, but the one that puts in extra hard work in his website content in hopes to deliver value to their readers. Check out our SEO stints to get started. read more ➝